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isolate a word and it takes on a strange quality -
words such as 'e n o u g h' or 'more' are determiners, quantifiers that normally precede nouns and
serve to express a reference in a particular context - use such words in isolation, with no given
context, and they become polysemous - with nothing specifically referenced they become unfixed
and openly converse with anything and everything around them - they entangle, weave and
interchange and morph depending on the context, situation and personal interpretation - isolated
they leave you with a question - enough or more what? -
when advertisers want to sell you something they don't tell you that you want more, they tell you
that you don't have enough - they sell to your perceived insufficiency - it is an industry predicated
on 'you are not enough' - you're not rich enough, you're not thin enough, you're not attractive
enough….. you are not perfect enough = therefore you are not loved enough -
like advertising signs, these are big, bold and impressive, but can they ever be big enough? -
available to order in any size with lettering formed by negative space, they're slick, crisp and punchy
- they look as if they are pressurized into the space and imminently about to burst from the panels -
they're engorged, over full - too much!
the title is recursive - is this enough?
is this enough and more - 2017 - both are 140cm x 92cm, - available to order in any size
words such as 'e n o u g h' or 'more' are determiners, quantifiers that normally precede nouns and
serve to express a reference in a particular context - use such words in isolation, with no given
context, and they become polysemous - with nothing specifically referenced they become unfixed
and openly converse with anything and everything around them - they entangle, weave and
interchange and morph depending on the context, situation and personal interpretation - isolated
they leave you with a question - enough or more what? -
when advertisers want to sell you something they don't tell you that you want more, they tell you
that you don't have enough - they sell to your perceived insufficiency - it is an industry predicated
on 'you are not enough' - you're not rich enough, you're not thin enough, you're not attractive
enough….. you are not perfect enough = therefore you are not loved enough -
like advertising signs, these are big, bold and impressive, but can they ever be big enough? -
available to order in any size with lettering formed by negative space, they're slick, crisp and punchy
- they look as if they are pressurized into the space and imminently about to burst from the panels -
they're engorged, over full - too much!
the title is recursive - is this enough?
is this enough and more - 2017 - both are 140cm x 92cm, - available to order in any size
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